Customer Reviews – “Sometimes the More Things Change, the More They Stay the Same”

It didn’t start with the internet and smartphones. Consumers have relied on the recommendation and referrals of friends and family when making decisions on what products, brands and services to buy for about as long as there have been products, brands and services to buy.

Whether buying a new car, selecting an electrician or finding a family physician, the experience and opinions of people we know and trust is a key driver of sales for businesses across virtually all industries.

What’s new with today’s wired consumer is now almost 9 out of 10 people trust online recommendations from strangers as much as a personal recommendation.

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Yellow Pages Are They Still Relevant?

The path from Healthcare shopper to new Patient is not typically a straight line. Consumers obtain information from a variety of sources and over one-half use a mobile device as part of the information gathering process.

The closer the consumer gets to making contact with a provider, the more important it becomes for medical practices and physicians to ensure the information the consumer sees online is accurate and complete. Research tells us that 6 out of the top 10 reasons for not choosing a specific healthcare provider are connected to the accuracy, consistency and completeness of basic contact information appearing on websites, search engines, social and mapping sites.

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Growing Your Patient Base – The Role of Local Online Listings

The path from Healthcare shopper to new Patient is not typically a straight line. Consumers obtain information from a variety of sources and over one-half use a mobile device as part of the information gathering process.

The closer the consumer gets to making contact with a provider, the more important it becomes for medical practices and physicians to ensure the information the consumer sees online is accurate and complete. Research tells us that 6 out of the top 10 reasons for not choosing a specific healthcare provider are connected to the accuracy, consistency and completeness of basic contact information appearing on websites, search engines, social and mapping sites.

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