Growing Your Patient Base – The Role of Local Online Listings

The path from Healthcare shopper to new Patient is not typically a straight line. Consumers obtain information from a variety of sources and over one-half use a mobile device as part of the information gathering process.

The closer the consumer gets to making contact with a provider, the more important it becomes for medical practices and physicians to ensure the information the consumer sees online is accurate and complete. Research tells us that 6 out of the top 10 reasons for not choosing a specific healthcare provider are connected to the accuracy, consistency and completeness of basic contact information appearing on websites, search engines, social and mapping sites.

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